What do two literary devices have to do with UX design?

Anirudh (Ani) Kedia
4 min readApr 27, 2021
Photo by Alexander Shatov on Unsplash

Interfaces that people love to use every day get a couple of things right: they’re easy to use and accessible for all users, irrespective of their technological acumen or knowledge. An interface’s ‘ease of use’ is determined by both how simple it is to extract meaning from, and whether or not users can relate to its functionality. Designers can promote ‘ease of use’ and set their interfaces up…

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Anirudh (Ani) Kedia

Sr. UX Researcher at BlinkUX | Research | Design | Psychology | Making UX accessible one article at a time