Why Psychologists need to be at the forefront of the COVID-19 Vaccination Effort

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Photo by Hakan Nural on Unsplash
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Getting vaccinated is a part of a larger category of health behaviors such as not smoking, exercising, and maintaining a balanced diet

1. Information-Based Messaging

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Efforts to disseminate information such as the Medium Coronavirus Blog may prove useful when it comes to the vaccine

“But, with COVID we don’t know anything about that vaccine yet. So, this is a situation where an information intervention might actually have an influence on people’s belief and then their behavior because we’re sort of starting from a starting point of no information.” ~ Dr. Chapman

2. Social Norms

“…the idea of social norms. This effect that we like to do what other people like us are doing. We sort of trust in the wisdom of the crowds in that sense. If we see other people like us getting vaccinated, then we think, “Oh, that’s what people like me do.” And social psychology shows that proximal norms, or norms… what other people like me are doing in the very situation that I am in. Those are the norms that are most influential.”

3. Convenience based interventions

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It should be convenient for people to get the vaccine

“From a policy or marketing standpoint, messaging needs to be very carefully tested. When people start to think about what they want to say about this vaccine, it’s critical to realize that the information is not going to be received equally by everyone.” ~ Dr. Trueblood

Aviation Geek | Grad student — writing to take a break from writing | Making Human Factors accessible one article at a time

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